Pay N Play by Trustly – future for online gaming!
In today’s world, speed has become a hygiene factor. Thanks to services like Netflix, Uber Eats, Spotify and Amazon Prime, people expect to be able to stream TV shows on demand and have their take-away orders delivered in less time than it takes to microwave leftovers. They expect to be able to listen to any song that pops into their head at a moment’s notice and they expect to be able to order an item online with just a few taps and have it waiting on the front porch by the time they return home.
These expectations spill over into almost every industry, and the online gaming sector is no exception. While deposits and withdrawals traditionally took one to two days, today players expect to be able to play their favourite games instantly and cash out their winnings at their convenience.
The same goes for the registration process. Typically registering at a gaming site has involved filling out lengthy registration forms and then waiting days for the online casino to conduct its due diligence. Today, thanks to product like Trustly’s Pay N Play, it’s becoming possible for new users to play instantly on a gaming site without registration while still allowing operators to stay compliant with the regulators, through the monitoring of both transactions and players who show signs of addictive and/or high-risk behaviours. With these new innovations, there’s been a surge of interest around “no registration casinos” aka “no account casinos” from both players and operators alike.
How do Pay N Play no-registration casinos work?
If the idea of depositing money to a site that doesn't require registration sound a bit unsettling, players can rest easy. Just because they don't need to register, doesn't mean they don't have an actual account. The no-registration model makes it easy for players to get started without needing to provide many details such a full name, home address and phone number or to download special software. Instead, all they need to do is make a deposit using their online bank.
For example, players can click “Make a deposit”, enter the amount they wish to deposit, and verify themselves with their online bank to complete the deposit. The process of verifying oneself through the online bank is incredibly safe thanks to strong two-factor authentication methods, an extra layer of security that authenticates users based on something they know (a security question or username and password, for example) in combination with something they have (a security token or smartphone, for example).
Once the player's identity is verified, registration details are pulled from the account to fulfill the necessary KYC checks and the merchant can establish an account in the background. With the payment provider helping to shoulder some of the KYC burdens, gaming merchants can conserve sources and ultimately provide a smoother experience.
While the benefits of Pay N Play no-registration casinos for players are clear – faster and safer gaming – there are numerous up-sides for operators as well.
Acquisitions: Given the simplified sign-up process, players can register without the hassle and start playing games right away simply by making a deposit via their online bank. There’s less drop-off during the onboarding flow, which equals higher acquisition.
Retention and reactivation: Because players can access their account with top-of-mind banking credentials, there’s no risk of them getting locked out if they forget their username or password. This helps operators retain players and makes it easy to reactivate those who haven’t played in a while.
Conversion: Since players lead with a deposit, they are committed to plating on the website; this eliminates the chance of players registering but no depositing.
Compliance: Players can be identified and verified during the deposit flow, helping operators fulfill their initial ongoing KYC requirements and promoting responsible gaming.
Loyalty: Merchants can offer instant pay-outs to the player’s bank account, which is proven to create more loyal customers and thus increase customer convenience.
A future free of registration
As regulators continue to tighten their grips on gaming operators through sophisticated legislation, it’s becoming an increasing drain on their resources to remain compliant. Luckily, payment providers are becoming more and more innovative and going forward will be able to support operators in their KYC efforts.
Given the recent success of several no-account casinos, it’s clearly a model that speaks to players’ need for speed and convenience, and one that can be expected to proliferate in online gaming, sports betting and more.
In-banner betting and beyond
Soon, no-registration models may be commonplace in the gaming industry. Operators that don’t offer a frictionless sign-up and deposit flow will be left in the dust, on par with companies still mailing physical DVDs to its customers to watch and return. So how can operators further differentiate themselves, and there could this technology lead the industry next?
Imagine you’re surfing the web, perhaps reading news about your favourite football team. In a banner to the right, you see an offer to bet on the score of tonight’s match. You click in the banner and without leaving the page, you place a bet on your team, even though you’ve never visited that specific sportsbook site before. You simply choose the odds and select the amount you wish to bet, make a deposit by logging into your online bank via the iframe, and confirm your deposit with your bank’s usual authentication method. You watch the game that evening and it turns out you made a smart bet. When you’re ready to cash out your winnings, you navigate to the site and withdraw the money directly to your bank account.
It’s hard to picture a smoother betting experience, as you never need to register an account or even leave the website you’re surfing And the applications of the technology are far-reaching. It could enable shoppers to buy a pair of shoes directly from a banner ad, or let music fans purchase concert tickets with greater ease. It’s an impending reality and one that stands to dramatically reshape online gaming and e-commerce as we know it.
Pay N Play casinos and sportsbooks
Currently, there are some very good casinos and bookmakers, which operate on the Pay and Play standard. This number is increasing day by day, as many companies are only at the initial stage of implementing the revolutionary solution from Trustly. It is also worth writing that Pay N Play by Trustly is only available in some countries, eg. Sweden, Finland, Norway, and Germany. If you are in other location, don't worry, Trustly will add new GEO's soon.
And here is our list of verified casinos with the option of playing without opening an account, with instant deposits and withdrawals:
Speedy Casino – instant-win games for Sweden, Finland, and Germany. No registration, no spam emails, no tax; just pure pay and play!
Spela Casino – 100 gratis spins on Starburst video slot for Swedish & Finnish players. No account required!
Rolla Casino – no account casino for Sweden, Finland and Norway. Get up to €500 and 500 gratis in welcome bonuses.
ComeOn Casino – a widely popular casino and sportsbook for players in Europe, Canada, New Zealand, and some other territories. Instant play and win!
Ninja Casino – it's no-account gaming for Swedish and Finnish players. Pay now, get free spins bonus, and play to win instant cash!
Betsson Casino – a very popular international casino, sportsbook, poker, bingo, and scratch cards are now available without registration!
Thrills Casino – one of the most iconic online casino destinations for Scandinavia, Germany and the UK. Pay and play without an account!
No Account Casino – is coming…